Redesign is a specific part of design work, the task of which is modernization. This graphical upgrade is based on original materials and retains elements of corporate identity by which customers remember and recognize a given company. Therefore this is not a complete change, but a certain "Update", which keeps up with new trends.
Many successful international companies have undergone multiple redesigns until their corporate design has come into its present form, which points to the necessity of continuous progress and innovation.

The quality of software improves every year, what used to be impossible is now graphically a matter of course. Wider range of tools for graphical editing and effects allows to improve the original design and thus the company presentation, that will be subsequently perceived as modern and open to innovation.

The most common reasons for redesign

• Outclass the competition
• Anniversary of the company
• Worsening economic results
• Desire for change

Every company needs to communicate with its customers. In preparing this communication it is important, besides the mix of media and advertising content, to reconsider the current corporate design, especially if the company is going to implement a larger campaign for the first time.
Before launching a TV spot or a large number of billboards, a combination of redesign and adequate PR activities could help to improve the image and awareness of the company, which in the end multiplies the effect of the campaign and saves money for the media space.